Brand Management


At Azure, we firmly believe that Brand strategy and marketing entail far more than just a pretty logo. To that end, we are committed to designing and delivering comprehensive strategies to businesses of all sizes.

Our key areas of expertise include :

  • Articulating a Brand’s mission, vision, and values
  • Defining a framework for Brand messaging and aligning that messaging with product/service specifications
  • Studying the industry to create competitive, differentiated positioning for Brands
  • Crafting growth messaging strategies
  • Aligning customer expectations to a company’s delivery standards
  • Creating ‘new market’ launch strategies
  • Advising on advertising & communication plans
  • Organising industry networking forums
  • Managing corporate social responsibility drives