Case Studies

Case Study 1

Client :

  • A prominent global leader in professional services

Our Branding Challenge :

  • Create aspirational value for the client’s Learning & Training programs
  • Increase participation in existing programs
  • Improve retention rates
  • Improve quality of applicants and enrolled participants in the client’s programs

Project Summary :

  • We devised an innovative communication approach to make participation desirable, by forging relationships with reputable firms like the Steven Covey Foundation, who delivered multi-dimensional value to the project.

Time period :

  • 12 months

Outcome :

  • Devised a new positioning for the client’s Learning & Training Programs
  • Increased participation by over 500%
  • Decreased attrition rate to less than 10%
  • Launched a one-of-a-kind, flagship facility for the client called the "Communication Gym"

Case Study 2

Client :

  • A global leader in Linux Support

Our Branding Challenge :

  • Create a market entry strategy for a “below the radar” Brand
  • Create awareness among the client’s target audience
  • Build strategic PR visibility for a Brand which was ahead of its time for the Indian market
  • Find smart ways to address the client’s worldwide competitor, while positioning them as a viable, desirable option for their target audience

Project Summary :

  • We handled this challenging responsibility with smart associations & strategic communications. Sharp, engaging dialogue was established with the focused target audience to create Brand recall.

    Over a long standing relationship with this client, we worked on establishing positive credentials, increase adoption & build valuable user base.

Time period :

  • 24 months

Outcome :

  • High impact& integrated strategic campaigns created strong Brand recall
  • Indian sensibilities were introduced in the communication
  • CIO / CTO events in partnership with powerful Brandsbuiltkey relationships for the client
  • Key accounts were converted for the client as a result of aggressive and steady marketing
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