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Brand Management
At Azure, we firmly believe that Brand strategy and marketing entail far more than just a pretty logo. To that end, we are committed to designing and delivering comprehensive strategies to businesses of all sizes.
Our key areas of expertise include :
- Articulating a Brand’s mission, vision, and values
- Defining a framework for Brand messaging and aligning that messaging with product/service specifications
- Studying the industry to create competitive, differentiated positioning for Brands
- Crafting growth messaging strategies
- Aligning customer expectations to a company’s delivery standards
- Creating ‘new market’ launch strategies
- Advising on advertising & communication plans
- Organising industry networking forums
- Managing corporate social responsibility drives