Brand Management

At Azure, we firmly believe that Brand strategy and marketing entail far more than just a pretty logo. To that end, we are committed to designing and delivering comprehensive strategies to businesses of all sizes.

Our key areas of expertise include :

  • Articulating a Brand’s mission, vision, and values
  • Defining a framework for Brand messaging and aligning that messaging with product/service specifications
  • Studying the industry to create competitive, differentiated positioning for Brands
  • Crafting growth messaging strategies
  • Aligning customer expectations to a company’s delivery standards
  • Creating ‘new market’ launch strategies
  • Advising on advertising & communication plans
  • Organising industry networking forums
  • Managing corporate social responsibility drives
Brand Marketing

An integral part of our service offering is Azure’s dedicated Brand Marketing solutions reach across platforms to invigorate your brand :

  • Media plan consult
  • Advertising & communication plan advisory
  • Referral programs
  • Employee engagement programs
  • Leadership/Manager excellence programs
  • HR & training content & programs
  • Campus recruitment strategy
Leadership Brand Positioning

AWe play the pivotal role of mentoring market visibility for organizational heads through a comprehensive approach, which includes :

  • A thorough communication plan for organizational heads
  • Digital media positioning
  • Identifying opportunities for development and Brand plugs
  • Advise on event/forum participation
Digital Media Strategy

Increasingly, the world and the people in it are more connected and aware. Leveraging the power of the open web constitutes an important part of our services, which include :

  • Social Media Management
  • Brand transformation through integrated communication across platforms
  • Communication strategy for seamless digital integration
  • Advisory for global positioning in digital markets
  • Identifying digital forum & visibility opportunities within
  • Strategic Brand positioning through influencer marketing
  • Digital Brand value assessment
  • Maintaining Brand responsiveness and relevance across paid, owned, and earned media
Public Relations

PR is a two-way “relationship.” At Azure, we believe in listening to your team and your customers, and then helping you to develop a powerful, long lasting reputation built on authentic customer and industry relationships. Our key areas of expertise within PR include:

  • Building relationships with customers, investors, employees & other stakeholders across global markets
  • Creating engaging communication plans for productive interactions with pivotal stakeholders
  • Providing insights into global scenarios & Brand plays
  • Advising on protecting Brand reputation
  • Devising Brand narrative strategies for the best media exposure
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